Cocaine“This was a five-act Parisian musical that we believe was performed in 1923,” says Negovan. “We’re desperately trying to find historical information on this one – it looks like it was quite the show!’
Prints of darkness: macabre vintage posters
Before TV and radio, the main way of reaching the public was with large, eye-catching posters. Theatre, silent film and opera would be advertised with colourful images fixed to walls or fences. Most have been lost or destroyed, but Los Angeles art gallery Century Guild has a collection of peculiar and macabre prints from Germany, Austria, France and Italy dating back to 1880-1890. “What I find most striking is the modernity of the visual message,” says the gallery’s founder, Thomas Negovan. “We tend to view the turn of the century through a sepia-toned lens of quaintness, when the truth is that the world then was just as dynamic and thrilling as our lives are today.”
Before TV and radio, the main way of reaching the public was with large, eye-catching posters. Theatre, silent film and opera would be advertised with colourful images fixed to walls or fences. Most have been lost or destroyed, but Los Angeles art gallery Century Guild has a collection of peculiar and macabre prints from Germany, Austria, France and Italy dating back to 1880-1890. “What I find most striking is the modernity of the visual message,” says the gallery’s founder, Thomas Negovan. “We tend to view the turn of the century through a sepia-toned lens of quaintness, when the truth is that the world then was just as dynamic and thrilling as our lives are today.”
Kathryn Bromwich
9 January 2016
Rasputin“After Rasputin’s demise, a number of films chronicled the larger-than-life tale of his fascinating character; this is for a Danish release circa 1920.”
Elimin“ A terrifying late-19th century advertisement for roach poison.”
Anti-Alcohol “A 1912 poster ‘against alcohol’.”
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